The recent fashion event showcasing Guess’ latest collection at The Bellevue Manila hotel in Alabang, Muntinlupa City proves that the global clothing brand started in 1981 by Moroccan-American brothers Paul and Maurice Marciano remains a strong player in the era of so-called fast fashion.

“Personally, I don’t consider Guess fast fashion because of the quality of our clothes,” Maureen Stamati, the executive director for Marketing of Guess Philippines, told DAILY TRIBUNE at the event. Her father Michel Stamati, a resident French national, brought the brand in the country with a business partner in 1992.

“I know some people have the same Guess jeans that fit them until today. They’re still good quality. We also do a lot of initiatives to be eco-friendly. We have an eco-line that is made of, like, recycled plastic and also organic fabric.”

Stamati herself swears by the brand’s quality. “I’m always in Guess jeans. For me, they fit the best. My second favorite would be the bags. They are stunning. They are amazing. They’re always on trend, very chic.”

She added, “Guess is a staple. Seasons and years may come and go, but nothing is the same as jeans or a denim jacket. Each year there’s new fabric, so sometimes the denim gets softer and softer. Denim is very versatile.”

For the cool months ahead as the holiday season nears, she recommended layering clothes. “It’s nice to have a cardigan or an extra jacket to put on if you feel cold.” Additionally, the extra layer can jazz up, for instance, a basic tee-and-jeans outfit.

Stamati then started walking the reporters through the latest collection that was prominently displayed at the hotel’s Vue Bar. She took out a white shirt from one of the racks and said, “With this material, you don’t have to iron it.”

She also pointed to her favorite bomber jacket with a tiger-inspired design. “It’s reversible.”

She went on showing off the ladies’ line of tops, knits, dresses, denim sets, boots, accessories and perfume. Yes, without second-guessing each item.